FULL VIDEO:
New Jeans FLOPS Rebranding Attempt as ‘NJZ’
• New Jeans FLOPS Rebranding Attempt as...
Runaway K-pop girl group 'New Jeans' rebranded themselves this week as 'NJZ'. Numerous legal cases against them are set to begin for participating in an attempt to steal a record label from their investors.
New Jeans shifted its PR strategy to target international media who may not be as savvy with the intricacies of their legal battle against ADOR and HYBE. However, they met smart scrutiny from CNBC while CNN provided a useful welcome.
Nevertheless, newly minted 'NJZ' announced that it will headline a festival in Hong Kong when they will debut a new song, hair and makeup. The girls also doubled down on their claim that they've been mistreated and manipulated. But how long will any reporter believe they've 'done nothing wrong' without any receipts to back it up?
0:00 Intro
0:25 New Jeans Attempts to Rebrand as ‘NJZ’
1:00 ‘NJZ’ Accused of Plagiarizing JNS and Aespa
1:40 Why Rebrand if There’s No Issue with Walking Away from ADOR Contract?
2:15 Red Demon Eye Re-Debut Concept?
4:14 Strategy to Re-Debut with International Media First
4:45 Little Bunnies Fell into Trap at CNBC
5:33 New Jeans Bold Rebranding from Confidence or Desperation?
6:30 New Jeans Taking Dangerous Risks for the Cash Flow?
8:05 Upcoming Legal Battles Begin on March 7, 2025
10:10 New Jeans too Young to Understand Legal Marathon?
10:37 NJZ First Re-Debut Performance in Hong Kong at ComplexCON
12:09 New Jeans Tests Response of International Audience with CNN and CNBC
13:20 Benchmarking Blackpink’s Lisa by Working Outside of Korea?
14:55 But are there enough fans outside of Korea for New Jeans?
16:45 ADOR’s Response to New Jeans Attempt to Rebrand as NJZ
18:25 Exclusive Contract Lawsuit Will Reveal Power Asymmetry Eventually
20:55 Nevertheless New Jeans Excited About ‘Fresh’ New Start
22:15 How Long Can New Jeans Cry About ‘Mistreatment’ to International Media without RECEIPTS?
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