Mastering First Impressions: Unlocking Investor Confidence

"You only get one chance to make a great first impression." – Matthew Wiseman, Alantra
When it comes to securing investment or selling your business, confidence and authenticity win the room—but only if you're fully prepared.
💡 Here’s the reality:
✅ Investors WILL dig into the details—be ready.
✅ Knowing your KPIs inside-out gives you the confidence to tell your story with clarity.
✅ The best way to be authentic? Be over-prepared.
At Future Proof, Matt shared how founders who “rummage through every single possible KPI” before investor conversations are the ones who stay on the front foot and win trust fast.
💡 Thanks Matt for sharing your wisdom at Future Proof by Tash Partners in collaboration with ShipBob and Apex Projec